We live in a virtual world and the internet puts our lives out there for all to see. You can never escape your past; it will always be there to haunt you. Online, we’re judged for our appearance - but moreover, people are judging us on what they think about us based on their perception of who we are based on the amount of information they have available online. What this means is that if someone has decided that they don’t like you or your business, they won’t share anything positive about you - it will be all negative posts with no substance because bad news travels faster than good. Thus, one has to think of investing in reputation management services.


Reputation management (Rm) is the process of maintaining a positive online reputation by eliminating negative online content about you or your business. It’s our job to monitor how well you are seen online, whether it’s positive or negative, and make sure that both sides of your story are getting out. Reputation management isn’t just an issue for businesses - it’s also something that affects everybody, but nobody talks about it! This area of marketing is one that has become increasingly more prominent in recent years.


Online reputation management has the ability to do more than just protect your online business. It can also increase your profits, improve customer satisfaction, gain new clients, drive more sales, gain media coverage and gain more social credibility. Reputation is what you are all about - after all, it’s who you are! It’s important not to confuse people about who you are with what you do. Online reputation management may seem like a daunting process at first, but it is actually not that difficult. You just have to be consistent in your approach and stay focused on the goal of being the best representative of yourself online.

Here are some benefits to implementing in your business:

  • Improved conversion rates - If you have a positive reputation, you will attract more people to your website and convert them to customers. In this way, online reputation management seems like a win-win situation for both the customer and the business owner.
  • More leads - A better quality of leads that will stay and buy from you.
  • Higher quantity of leads - Online reputation management helps to increase the number of leads.
  • The value of your business increases - If your online reputation is good, it means that you are perceived as an asset to any company or group. This creates value in your marketability as an employee as well as someone looking for a job.
  • Improved communication - Your ability to communicate with clients, employees, vendors, shareholders and other stakeholders is crucial. Therefore. it’s important to be well-spoken and have a positive communication style.
  • Higher employee performance - A good reputation has a tendency to affect employee performance positively. Employees will be more productive if they are proud of the online reputation of their employer.

Reputation management services can ensure that your bad news doesn’t get out while allowing your good news to speak for itself by formulating plans that will get the job done effectively without being intrusive or annoying to you or anyone else associated with your business or brand.

There are many ways to achieve a strong reputation online. You can start by taking the time to research the best methods of achieving a well-received, positive reputation online. There are plenty of resources out there for those who want to change their online reputation from negative to positive, so you shouldn't have to reinvent the wheel when it comes to reputation management.

Replacing negative results with online reputation management

Online reputation management with LeCiel is one of the best ways to start making a positive difference in the way that your business is viewed online. One of the biggest benefits of using this type of management is that it allows you to replace negative search engine results with good, positive content instead. If you want to remove negative keywords from search results then you will need to do some research and find an expert who can help you.


Reputation Management Company is a company whose services revolve around monitoring and protecting a business' social media profiles, therefore it needs a lot of expertise to provide the best service for its clients.

As much as we'd like to think that our reputations are largely in our control, the unfortunate truth is that we don't always get to choose how we're represented online. Negative results can be easily brought to light even when they're not entirely true — and when they do surface, you want them gone as quickly as possible. It's no wonder that online reputation management is one of the most widely-used tactics that businesses across all industries use to repair or improve their online visibility. But even if you're not in an industry with a reputation to protect, you can make yourself more credible with a few strategic management techniques. One of the questions that many people ask about online reputation management is why it's necessary for companies beyond those in highly regulated industries. One of the answers to this question is that social media is now ubiquitous for nearly everyone, which makes Social media marketing important for everyone who wants their company represented by positive keywords.

  • Lifting-Up vs Pushing -Down:
    A business's online reputation is based on its most recent actions. If a company is being treated unfairly, then it will have difficulty in being able to repair the damage to its public image, unless it is able to track down why positive results are being removed. Online reputation management companies specialize in content monitoring so that they can monitor any bad action your business takes and review it with you so you are reminded of the errors or are able to correct them before they are exposed.
  • Integrity Pays Off:
    You can't put a price on how much your company will be worth when you've won the trust of your clients and prospective customers. This means that just because you're repairing your reputation online doesn't mean that you're not paying attention to every move that's being made.
  • A Negative Reputation Affects Real Business:
    When you look for a new business contact or client, you'll be able to do so with increased confidence when you know that your company is well-respected and can be trusted.
  • Search Result Are Like A Digital Resume:
    Your company's online reputation will be part of its digital resume. It'll help people decide if they want to work with you, and it also makes a good first impression.


LeCiel is one of the best in the industry, our reputation management services are designed to give you or your company the most positive impact on Social Media Platforms.

online reputation for business owner

If you are thinking about protecting your business online or not, it is important to understand that your business is made up of the company's reputation and the company's management. Social media is one of the most reliable forms of communication today. As seen by this infographic, more than 85% of all people say they follow brands on Social Media to know what they are doing, what their latest news or updates are, and to see if there are any new products for sale. Furthermore, more than 50% of all people say that they will not follow a brand that does not have a reputation management strategy. These are the facts that show how important social media platforms are today. Since reputation is directly linked to business, there are many things an owner should consider. But, if you are an entrepreneur who is wanting to create the proper strategy for your business activities online, there are three basic things you need to know.

planning and managing online reputation

When we consider online reputation management we should also consider that it is an approach to dealing with malicious lies and lies by omission. When lies like this are exposed on social media, there is no way to retract what has already been exposed. Therefore, planning and managing an online reputation is the best way to make sure your business does not experience any kind of damage or lose any customers.

Online reputation management strategies are designed to help businesses manage their online image by protecting their brand on social media platforms like Twitter, Facebook, Linked In, and Google+. Our proprietary technology monitors social media activities for our clients to ensure they are protected from being attacked online. Also, we have a strategic plan in place designed to optimize the online reputation of clients using the most effective and efficient methods.

LeCiel is a renowned name in the industry as ranked as one of the best companies for our social media management services.

Strategies for online reputation management

Most business owners want to know the proven strategies that will work for their specific social media platforms. There are two basic approaches that can work well for many different social media platforms.

You need to create a online reputation campaign that will address the following:

  • Monitoring
    Since monitoring is the first thing businesses should do, they want to make sure they are always available to monitor what is happening online at all times to avoid negative repercussions. Monitoring reveals any damage (both real and perceived) caused to your company's reputation over time by other individuals or groups who may write negative things about you or other companies in general because of your actions online. Monitoring also reveals any positive things you should be focusing on achieving in order to help increase your business' credibility.
  • Reactive approach
    This approach is how businesses continue to optimize their online reputation after they have been harmed or negatively affected by another company or individual. Using this proactive approach, companies monitor all of the conversations in which they are involved and then learn from the mistakes that have already been made in order to prevent a negative outcome from occurring again in the future.

On our sectional platform, we have the ability to track your business’s digital footprint across multiple social media platforms, ensuring that you gain access to all of your likes, comments, and shares in a single location with customizable dashboards and smart alerts.